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December 5, 2012 2:00 pm Eastern Time
Presenters
Simon, Fran S.
Chief Engagement Officer
Engagement Strategies, LLC
Early childhood learning programs thrive when the adults– parents, teachers, and administrators– communicate well. Of course, as a professional, you probably already know a LOT about great parent communication. This webiner will help you apply what you know using digital strategies.
Effective online communication strategies can help establish your program’s brand and image in your community before families even enroll. In fact, online communication tools are critical for getting parents to find your program. The Internet has never played a more important role in early education. After all, if they can’t find your program how can parents become engaged? Now that we are deep into the 21st Century, parents use the Internet to find and investigate early learning programs. And, once they are enrolled in your program, you must use strategies that come naturally to parent who are accustomed to using technology for almost every aspect of their daily lives.
This webinar will help you understand how to use digital communication strategies including social media and online tools to:
– Engage parents before they enroll, while they are enrolled, and after they leave your program;
– How online tools can help you build strong relationships and enhance parent engagement;
– The right balance of communication tools, including email, text messages, phone calls, social media, newsletters and face-to-face communication.
Join us for this fascinating webinar that will explore the different levels of communication needed to drive enrollment and keep families engaged.
This session is sponsored by MemberHub, Group Communication Software
To see the other webinars in our series, go to: http://earlychildhoodwebinars.org/presentations.
Session Slides: DownloadSession Recording: View
Links:
My Slideshare page with articles from Child Care Information Exchange and other presentations
Resources for Social Media Policy Development:
- 10 Must-Haves for Your Social Media Policy: Mashable
- Wild Apricot Blog Article
- Social Media Governance: Online Database of Social Media Policies
- Advice and samples from NonProfitMarketing Guide
- Tips for Writing Your First Social Media Policy: NTEN
Social Media for Newbies:
http://www.esbyfs.com/socialmediaresources
More depth on Twitter:
Here are a few resources to help you get started and then move beyond the basic feed....
Basics:
Twitter Basics on The Twitter Help Center
Twitter in Plain English by CommonCraft (Evaluation version)
The Twitter Blog
Moving on to enrich your experience:
26 Keys to Twitter Success on Social Media Explorer
Cross-pollinating with Hashtags on Twitter on my blog
Twitter for #ECE? Let me Count The Ways! on my blog
A few great Twitter tools
Tools that make Twitter easier, faster, and more logical (And they are free!)
Tweeting Tools:
These tools are desktop systems that you can use to manage your tweets. All have similar features and functionality. Just use the one you prefer.Hashtag Directories
